Avril Lavigne Files Patent to Launch Her Own Perfume

Avril LavigneOh boy! After all the recent talk about February perfume launches, Avril Lavigne is joining The Force. At least she is not rushing for the oh-so-popular Valentine’s Day launch (mainly because she can’t).

Lavigne has just recently filed an application with the U.S. patent and trademark office using her name for the following types of products: perfume, after shave, bath oil, bath soap, shower gel, body shampoo and body lotion. Following the footsteps of pop-stars such as Britney Spears, Hillary Duff and Christina Aguilera, we will be seeing Avril Lavigne branded perfume as well as bath and body products in the near future.

Everyone and Their Moms Are Launching a Perfume for V-Day

My Secret Perfume by Kathy HiltonIt seems like every designer, celebrity, and even their mom is launching a new perfume for this Valentine’s Day. In this case, Paris Hilton’s mother, Kathy Hilton, is introducing her own signature fragrance called “My Secret.”

And guess what else, dear reader? My Secret will come in a heart-shaped bottle! I have no clue who the targeted consumers are supposed to be. I doubt anyone Kathy Hilton’s age, like my mom, would use perfumes from a bottle made for little girls. Perhaps young girls would be attracted to the cutesy bottle, but I can’t picture them caring much for the Kathy Hilton brand name.

Notes included in My Secret are: Mandarin, White Freesia, Peony, Rose, Star Jasmine, Apricot Leaf, Sandalwood, Vanilla Musk, and Gilded Amber. Although I haven’t personally smelled the scent, the ingredients appear to be similar to many available perfumes. I am speculating that My Secret will not be anything out of the ordinary. But I withhold my final opinion until I’ve sampled the scent … read more »

Ooh La La

Victoria's Secret Ooh La La PerfumeOoh La La, the newest fragrance from Victoria’s Secret, will be hitting the shelves this February.

“Throw a wink, blow a kiss, be the coquette you are. A flirtatious mélange of Mandarin, Cherry Blossom and Vanilla, this vivacious new scent is just one of the Sexy Little Things our supermodels can’t live without…”

The new Ooh La La fragrance collection will retail for the following prices:

Eau de Parfum (1.7 oz.) – $39
Illuminating Body Lotion (6.7 oz.) – $18
Shimmering Fragrance Mist (8.4 oz.) – $22
Sparkling Body Powder – $29.50

This new perfume will be joining an array of other fragrances targeted for a pre-Valentine’s Day launch.

L’Occitane Feu D’Orange Perfume

L'Occitane Feu D'Orange PerfumeI recently started using L’Occitane skincare products because my god-sister gave me a set for my birthday. I can’t say I’m a huge fan of the scent of their shea butter hand cream and body lotion, but they are very moisturizing.

During February of 2008, L’Occitane will be launching a unisex perfume called Feu D’Orange, which translates to ‘Fire of Oranges’. The scent was inspired by Sicilian orchards. Notes included are: Sicilian Blood Orange, Sweet Orange, Calabrian Tangerine, Lemon, Vetiver, Gaiac, Vanilla Resin, and Incense.

I like citrus based perfumes, so I definitely look forward to trying Feu D’Orange if I can get my hands on it.

Perfumes in Vending Machines

The concept of selling perfumes in vending machines is not as new as one might think. If you search for ‘perfume vending machine’ on google.com, you will find many sites that offer start-your-own-business-perfume-vending-machines. After all, you can buy iPods in a vending machine, why not perfumes?

During fall of 2007, Elizabeth Arden and Coty signed on with ZoomSystems, a vending machine company. The appeal of selling in vending machine is lower labor costs, and it can remain open for business long after the store closes.

Coty is hoping to attract younger buyers who don’t normally shop at department stores where their perfumes are sold. In addition, the Coty machine allows customers to sample the fragrance by “pushing a button that releases a scented puff of air through a quarter-sized hole below a picture of the fragrance … read more »