Perfume Bay Changes Name After Battling Online Auction Giant, eBay

The four year old battle has finally come to an end between Perfume Bay and Ebay. Perfume Bay has officially become Beauty Encounter after losing an appeal to trademark infringement case against eBay. Instead of continuing the battle, Beauty Encounter has decided to give up both of its registered web addresses: and Beauty Encounter sells perfumes, makeup, as well as bath and body products.Perfume Bay is now part of Beauty Encounter

Ebay sued Perfume Bay back in 2004 on the account that Perfume Bay’s domain names were being mistaken as official Ebay sites by consumers. The case went to trial the following year. The courts cleared eight out of the nine counts. The ruling for the ninth count was that Perfume Bay could not use the word “bay” next to “perfume”.

Now Perfume Bay is Beauty Encounter. I think I actually prefer the Beauty Encounter name. I could imagine it was probably not fun being sued by Ebay, and facing the risk of losing a profitable site. According to an earlier interview, Chief Executive Jacquelyn Tran expressed that, “Perfume Bay would have to focus on rebranding itself if it lost the appeal.”

“We’re not going anywhere. I’ve worked too hard to get where I’m at,” said Tran, who started Perfume Bay back in 1999 with the help of her family.

Source: O.C. Business Journal

4 Responses to “Perfume Bay Changes Name After Battling Online Auction Giant, eBay”

  1. Sandy (Momisodes) Says:

    Oooh, yea. I’m sure duking it out with eBay is no fun at all. I too prefer “beauty encounter” over perfume bay.

  2. Haney Says:

    Beauty Encounter is much nicer indeed.

  3. Rose Says:

    Linda dear, you got a tag from me! :)

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