Perfumes are Selling in China

Historically, commercial fragrances have virtually no roots in the Chinese culture, so it is surprising that perfume sales are booming in China. According to a recent New York Times article, perfume sales are growing at an exponential rate in China even though it is slowing down everywhere else around the world.

“The concept of perfume is so new that a lot of Chinese consumers are, in fact, not buying a perfume but rather the brand to which a bottle of perfume happens to be attached,” the article reported.

As a side note, all of the celebrity brands are selling except for Coty’s Jennifer Lopez.

8 Responses to “Perfumes are Selling in China”

  1. Sandy (Momisodes) Says:

    Wow! That is very interesting. I’m curious if it’s because the economy in places like the US isn’t doing so well that people are not buying perfumes as much.

  2. Linda Says:

    Hi Sandy, I’m sure bad economy contributed to the decline in sales. I’m just surprised that people weren’t buying earlier in China. The last time I visited, I saw tons of designer counters with make up and perfumes, and a lot of people shopping there.

  3. Michelle Says:

    I find it interesting that they “buy for the brand” and not the scent. It always amazes me how celebrities can sell just about anything with their name.

  4. Rose Says:

    Hi Linda! I think it is good market for fragrance in China with such high population rate! :)

  5. Linda Says:

    Hi Michelle – Seriously. People on eBay even buys gum that a celebrity had chewed for insane amount of money.

    Hi Rose – Yes, there are indeed a lot of people in China. I suppose that would contribute to the high sales number.

  6. Michelle Says:

    There is no way I would pay money for someone’s chewed up gum (okay, maybe Brad Pitt’s) but I wouldn’t bid a dime over $50 :-)

  7. moe Says:

    Your all wrong ,at least 70% of perfume compounds are grown in China and imported to the States,then sold to distributors whom in turn sell to companies that make the final product, China is also one of the oldest countries to make and use perfume…there population now modernizing and demanding better product is the cause of it’s growth, between Ipods and the largest country with the most use of cell phones of any other country of course there using more , oh and to the article of perfume sales slowing down and going down , grt your info from a reliable person, U.S. perfume sales have not had a drop since 1973, it grew 1.4% in 2007, with all the new rappers and stars new perfumes are making new launches all the time

  8. Linda Says:

    Thank you for that bit of information, Moe. I do realize that perfume sales in the U.S. have increased, but it also has decreased. I’m not talking about the overall sales, but what has occured in between the declining economy. Again, thank you for your input.

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