Celebrity endorsed perfumes are selling like hotcakes, and Britney Spears sure doesn’t hesitate when it comes to her fragrance. She is re-launching her perfume, Curious. Repackaged and redesigned with a winged-heart, the new but old scented fragrance will now be called Curious Heart. How original. However, I do have to admit she’s got some clever marketing people; especially with using the ‘heart’ theme and labeling it as ‘limited-edition’ right before Valentine’s Day.

[youtube:http://www.youtube.com/watch?v=pZMSOBdx0P0]

I’m not a big fan of celebrity perfumes. However, in case anyone is interested, here’s a ‘making of’ video of Jennifer Lopez’s upcoming fragrance, DESEO. The newest issue of Harper’s Bazaar reported that DESEO is J. Lo’s 8th perfume, which is inspired by her garden. This new fragrance will be due in stores February 2008 … read more »

Even though it’s still winter, spring is just around the corner to bring warmer weather and blooming flowers. Light Breeze is Estee Lauder’s newest addition to the Pure White Linen family. This sparkling citrus floral scented fragrance promises to “linger in your senses for hours.” Notes included are: Bergamot, Orange Zest, White Grapefruit, Watery Kumquat, Freesia, Osmanthus, Linden, Rose, Teak Wood, Cedar, Soft Skin Accord, and Acacia Honey.

Light Breeze will be widely available soon in stores retailing for $65 (3.4 oz), $45 (1.7 oz), and $35 (1 oz). However, you can purchase it at esteelauder.com now.