First Celebrity Fragrance Re-Launch of 2008: Britney Spears’ Curious Heart

Britney Spears Curious Heart Perfume

Celebrity endorsed perfumes are selling like hotcakes, and Britney Spears sure doesn’t hesitate when it comes to her fragrance. She is re-launching her perfume, Curious. Repackaged and redesigned with a winged-heart, the new but old scented fragrance will now be called Curious Heart. How original. However, I do have to admit she’s got some clever marketing people; especially with using the ‘heart’ theme and labeling it as ‘limited-edition’ right before Valentine’s Day.