Britney Spears reportedly refused to sit next to Victoria Beckham at a restaurant in Chateau Marmont last year - and this is how the feud between the two started.

Beckham, who has established her style sense with her line of men’s denim called ‘dVb’, hopes to gain some respect through her label. She said, “I’m not doing a Britney Spears and just putting my name on something and saying, ‘Sell this perfume.’ This is a real passion of mine. People think all I do is go shopping like a miserable cow, but, in actual fact, I work bloody hard.”

In addition, she indicated that she does not want to live like Spears, “I could never live a life like Britney Spears, who is under the spotlight everyday. I couldn’t do that. I would go stir crazy … read more »

Celebrity endorsed perfumes are selling like hotcakes, and Britney Spears sure doesn’t hesitate when it comes to her fragrance. She is re-launching her perfume, Curious. Repackaged and redesigned with a winged-heart, the new but old scented fragrance will now be called Curious Heart. How original. However, I do have to admit she’s got some clever marketing people; especially with using the ‘heart’ theme and labeling it as ‘limited-edition’ right before Valentine’s Day.

In London, a man attempted to snag a sweet gift for his girlfriend, but was caught red handed with none other than the B.S. perfume. I’m sure Britney Spears would be pleased to know that her products are so desirable it’s worth going to jail for. Well he’s not going to jail, but will have an increased probation period for another offense.

You can read more about the poor perfume thief here.