Everyone and Their Moms Are Launching a Perfume for V-Day

My Secret Perfume by Kathy HiltonIt seems like every designer, celebrity, and even their mom is launching a new perfume for this Valentine’s Day. In this case, Paris Hilton’s mother, Kathy Hilton, is introducing her own signature fragrance called “My Secret.”

And guess what else, dear reader? My Secret will come in a heart-shaped bottle! I have no clue who the targeted consumers are supposed to be. I doubt anyone Kathy Hilton’s age, like my mom, would use perfumes from a bottle made for little girls. Perhaps young girls would be attracted to the cutesy bottle, but I can’t picture them caring much for the Kathy Hilton brand name.

Notes included in My Secret are: Mandarin, White Freesia, Peony, Rose, Star Jasmine, Apricot Leaf, Sandalwood, Vanilla Musk, and Gilded Amber. Although I haven’t personally smelled the scent, the ingredients appear to be similar to many available perfumes. I am speculating that My Secret will not be anything out of the ordinary. But I withhold my final opinion until I’ve sampled the scent … read more »