According to Cosmetic Design,

“Perfume manufacturers are reaching out to women looking for more than an attractive scent with fragrances that promise to improve skin appearance and even spread happiness.”

Seeing how celebrity perfumes are banking big bucks, though personally not a fan (but that’s beside the point), cosmetic chemist are avidly brewing in their pots to ensure continuing sales growth.

So, what’s cookin’?

1. Euromonitor analyst Diana Dodson indicated that perfumes which also benefit the skin is in development among the cosmetic industry.

2. Procter & Gamble is working on perfumes with aromatherapy components, which will soon surface in the market.

3. House of Rose is producing alcohol-free perfumes that are supposedly good for the skin. In addition, their pink grapefruit fragrance is even linked to anti-ageing.

“The advertising literature refers perfume consumers to the work of Alan Hirsch from the US-based Smell & Taste Treatment and Research Foundation.

In a study entitled “Effects of Odor on Perception of Age” he claimed the smell of pink grapefruit decreased the perceived age of women by as much as five years.”

4. Smiley by France-based Arthes is a perfume that acts as an anti-depressant. It’s currently in the works.

These are just a few among the many companies currently “exploiting skin enhancing perfume.” I’m sure we will be bombarded with advertisements of these new products in the very near future. Although skeptical about their actual skin enhancing abilities, I think I’m rather intrigued about the concept.

What do you think? Yay or Nay?

Source: Cosmetic Design