Historically, commercial fragrances have virtually no roots in the Chinese culture, so it is surprising that perfume sales are booming in China. According to a recent New York Times article, perfume sales are growing at an exponential rate in China even though it is slowing down everywhere else around the world.

“The concept of perfume is so new that a lot of Chinese consumers are, in fact, not buying a perfume but rather the brand to which a bottle of perfume happens to be attached,” the article reported.

As a side note, all of the celebrity brands are selling except for Coty’s Jennifer Lopez.