Scentology, Let Fragrance Take Control

A few days ago, I went to Target to pick up some Burt’s Bees lip balms. While browsing the beauty aisle, I randomly stumbled upon Scentology. I decided to take a closer look at one of the boxes labeled as, “Crave Control.” Apparently, the scent is supposed to curb your cravings for sweets and carbs. I’m skeptical about its claims for promoting weight loss, but judging from the vanilla properties, at least it won’t smell bad. Nonetheless, I was rather intrigued by the concept.

According to the official site, “Scentology employs your brain’s natural connection to your olfactory system (sense of smell) to evoke a particular behavior. No other sensory system makes as direct contact with the areas of the brain involved in emotion, associative learning and memory. Clinical studies demonstrate that these proprietary formulas significantly and measurably affect behavior.”

Currently, there are three Scentology products available, and each serves a different purpose … read more »