Puig Beauty & Fashion Group and Shakira will join forces to create a line of signature products which, of course, is endorsed by Shakira. The list includes: beauty, fragrances, and related personal care products. She will work closely with a team from Puig to develop these products from start to finish. In addition, the Puig Group will the sole distributor and strategist for her new products.

“I am very excited to be able to express myself through another creative medium,” said Shakira. “My feeling is that personal care and beauty should be effortless and accessible for everyone.”

Everyone says the same thing – just using different words. Every celebrity with a signature line wants to ‘express’ themselves through ‘another creative medium’ (i.e. scented products like perfume and soap). Yikes, is it me or is it just getting a bit old?