What better way to advertise a perfume than having Matthew McConaughey strip in front of the camera - have him strip, of course!

If you haven’t tried Dolce & Gabanna’s The One for women, this commercial will probably have you running to sample the men’s version - assuming that you are a female (?).

According to Stefano Gabbana, “I wanted it to be a classic - not a banal classic but a classic men’s fragrance that would last for years and be the type of scent women adore.”

Apparently, the new ad campaign is targeted at women. The ad will debut sometimes next month.